Convergent technologies have positively impacted the production stages of making an audio-visual product for the producer and the prosumer as it has allowed for multiple technologies to be present in one device. For example, almost all modern video cameras come with a built in microphone, meaning that an external microphone is not necessary to record an audio visual product. This will in turn reduce the overall equipment costs, which is a positive impact.
Pre-production
One example of a new technology that can be used in the pre-production stages of an audio-visual product due to web 2.0 is Taiga.io. Taiga.io is a piece of open source project management software that allows up to four users to collaborate on one project. Without web 2.0 this would not be possible as web 1.0 was not interactive.
Another example of a new technology that can be used in the pre-production stages of an audio-visual product due to web 2.0 is Google Docs. Google Docs, Google Sheets and Google Slides are a word processor, a spreadsheet and a presentation program respectively, all part of a free, web-based software office suite offered by Google within its Google Drive service. The three apps are available as web applications, and as mobile apps for Android and iOS. Without web 2.0 this would not be possible as web 1.0 was not interactive.
Production
One example of a new technology that can be used in the production stages of an audio-visual product due to web 2.0 is Garage Band. GarageBand is a line of digital audio workstations for macOS and iOS that allows users to create music or podcasts. GarageBand is developed and sold by Apple Inc. for macOS, and is part of the iLife software suite. Its music and podcast creation system enables users to create multiple tracks with pre-made MIDI keyboards, pre-made loops, an array of various instrumental effects, and voice recordings.
Another example of a new technology that can be used in the production stages of an audio-visual product due to web 2.0 is SoundCloud. SoundCloud is an online audio distribution platform based in Berlin, Germany, that enables its users to upload, record, promote, and share their originally-created sounds. SoundCloud's content is evenly split between music and other audio.
Post-production
One example of a new technology that can be used in the post-production stages of an audio-visual product due to web 2.0 is Adobe Premiere Pro. Adobe Premiere Pro is a timeline-based video editing app developed by Adobe Systems and published as part of the Adobe Creative Cloud licensing program. First launched in 2003, Adobe Premiere Pro is a successor of Adobe Premiere (first launched in 1991). It is geared towards professional video editing, while its sibling, Adobe Premiere Elements, targets consumers market.
Example
An example of a film that has uses these new technologies is Lord of the Rings. The use of CGI has benefited Lord of the Rings greatly as it has allowed for the creation of an in-depth fantasy world. At the time the first LOTR films were released (2001) no other film had used CGI to the extent that it had. You could argue that The Lord of the Rings trilogy was a pioneer for the modern generation of CGI films. This created an extra sense of appeal for the audience as a medieval-style fantasy film of this magnitude had never been created before.
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